PATEK PHILIPPE and FORTUNE MAGAZINE have reached a mutually agreeable settlement over the dispute caused by the unintended early disclosure of the Cubitus campaign. This settlement follows PATEK PHILIPPE's action to duly assert its rights.

FORTUNE MAGAZINE recognizes that the advertisement featuring visuals of the new Cubitus collection was released a few days before the official release date on October 17, 2024, and appeared on social media. FORTUNE MAGAZINE made every efforts to mitigate the impact, and both parties have fully resolved this matter amicably.